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DIGITAL MARKETING NEWS

Instagram’s Eventful update

In a bid to keep on top of breaking news (or at least trends), Instagram has released a new feature that lets users explore videos around live events.

Live to Air

Instagram announced the Explore Tab now gets a new channel dedicated to showcasing user-generated videos around live events, such as music concerts.

The channel will be personalised for each user, with recommendations based on preferences and habits.

Look see

The update comes on the back of a busy month for Instagram. The platform recently released Stories, and is now rolling out business profiles.

The new channel also comes as Instagram looks boost its video views, which have lagged behind Facebook and Snapchat.

To find out more visit blog.instagram.com.
 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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