[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Twitter rolls out Promoted Stickers for brands

Back in July Twitter released promoted stickers to all users.

Now the platform has extended the feature to brands, starting off with Pepsi.

Pepsi challenge

Twitter announced the news in a blog post.

"Starting today, brands can create and promote custom stickers for anyone on Twitter to use.

"A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging."

Stick around

Twitter says brands can create either four or eight stickers, which users can add to their photos.

The stickers act as visual hashtags, so photos with a promoted sticker will be discoverable to anyone who taps on the post. 

Drink it up

Pepsi is the first brand to feature promoted stickers. Which is somewhat ironic considering Coke was the first brand to use Twitter's branded emojis last year.

The move is somewhat similar to Snapchat On Demand geofilters, which have been a hit with brands (and recently launched in Australia).

To find out more visit blog.twitter.com.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment