[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Instagram’s new snapshot: Android’s ahead of Apple

Instagram launched its Android app just over a year ago, and this week the photo-sharing platform announced Android now accounts for over half of its userbase

Growing up fast

Instagram launched in October 2010, but only opened its doors to Android in early 2012. To give some perspective, when Instagram launched its Android app it had 30 million monthly active users.

That figure has now more than trebled to 100 million monthly active users, and growing fast.

“Instagram for Android has helped make this community more global than ever. Major events such as Brazil’s Círio de Nazaré festival, the 85th birthday of Thailand’s King Bhumibol, and a streak of severe thunderstorms throughout Malaysia have been captured by Android Instagrammers and shared to global audiences like never before.” wrote Philip McAllister of Instagram's Android Team.

Apples and oranges

The figures reflect a worldwide trend of Android users matching, and in many cases overtaking, their iOS counterparts on Apple devices.

The message for brands is clear. Ignore the growing Android market at your peril, developing an iOS app is no longer good enough.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU