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DIGITAL MARKETING NEWS

Instagram’s new snapshot: Android’s ahead of Apple

Instagram launched its Android app just over a year ago, and this week the photo-sharing platform announced Android now accounts for over half of its userbase

Growing up fast

Instagram launched in October 2010, but only opened its doors to Android in early 2012. To give some perspective, when Instagram launched its Android app it had 30 million monthly active users.

That figure has now more than trebled to 100 million monthly active users, and growing fast.

“Instagram for Android has helped make this community more global than ever. Major events such as Brazil’s Círio de Nazaré festival, the 85th birthday of Thailand’s King Bhumibol, and a streak of severe thunderstorms throughout Malaysia have been captured by Android Instagrammers and shared to global audiences like never before.” wrote Philip McAllister of Instagram's Android Team.

Apples and oranges

The figures reflect a worldwide trend of Android users matching, and in many cases overtaking, their iOS counterparts on Apple devices.

The message for brands is clear. Ignore the growing Android market at your peril, developing an iOS app is no longer good enough.

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