[SMK] Social Media Knowledge


‘Instant Videos’ enters beta testing at Facebook

Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data.

Download now, enjoy later

Like Facebook’s Instant Articles, the new feature is designed to use less data and promote faster load times, with slow downloads being the greatest deterrent to users on the go.

Not only would publishers benefit by ensuring optimum viewability of their content, Facebook’s new Watch tab of original programing would also have greater appeal requiring no data consumption.

Currently being tested through select Android users, Instant Videos was screen captured thanks to social media manager Matt Navarra.

Less data and more viewing

Online video consumption is fast becoming the world’s favourite form of content consumption with a 53% increase in engagement regarding news outlets through Instagram, also owned by Facebook.

The beta run of Instant Videos on Android devices may indicate Facebook’s intention to play to non-iPhone users, which translates to cheaper or more cost-effective devices.

Catering to less expensive tech, coupled to wi-fi friendly pre-downloaded content, Facebook is sending a message that they want their network to be accessed by users of every price point.

Would you be inclined to pre-download video? Do you think these features mark a new form of video consumption? Give us your thoughts in the comments below.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment