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Is Instagram getting video this week?

The internet has changed many things about our lives: one thing it hasn't is our love of gossip.

This week the web is abuzz with talk that Instagram will be announcing a video service before the end of the week.

Mysterious invitation

It all started with an invitation to a press event that Facebook (which owns Instagram) recently posted to a select number of media outlets.

According to Tech Crunch, the announcement was initially thought to relate to a news-reading app, but a Facebook source has reported that Instagram will soon allow users to create and share short videos.

Sound familiar?

The concept isn't exactly new. Twitter's Vine video app, which allows users to take looping video up to six seconds long, has exploded in popularity since debuting in January.

Instagram launching a video tool makes sense. Vine recently surpassed Instagram on Twitter for most shares, and video might help restore the balance.

It would also keep users in the Instagram eco-system and away from video sharing services such as Viddy and Socialcam.

Visionary

There is another reason too: advertising. While Instagram has yet to run ads, a video offering would make it more attractive to marketers.

The Facebook press event is happening June 20. Watch this space. 

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