A piece of graffiti art has popped-up in downtown Los Angeles specifically for taking photos. The catch? You must have a certain amount of followers to be allowed to selfie.

You must be this cool to ride

The latest marketing gimmick is galvanising critics between hailing the security guarded mural as genius, or just plain unjust.  

The mural itself can be found off the Sunset Strip in Central LA depicting a pair of wings for people to take candid photos in front of, along with the tag-line “City of Angels.”

The mural, paid for and secured by a single Twitter and Instagram account called “LIKEANDSUBSCRIBE,” is generating buzz while either playing into millennial selfie trends, or subverting it. It's tough to say.

The cost of social capital

If a self-proclaimed social personality wants to partake in a self-indulgent moment with the mural, they must have at least have 20,000 proven followers.

The mural is covered with a sheet when not in use and guarded by security at all times.

This ironically “private mural” draws an odd line in the sand when it comes to selfie culture which is made all the more interesting that “LIKEANDSUBSCRIBE” doesn’t even have 20,000 followers themselves.

What do you think about ‘members only’ selfies? Is this a clever marketing gimmick or a reflection of the times? You tell us in the comments below.