[SMK] Social Media Knowledge


Let Adobe Sensei tell you when to Send

Adobe wants to make your next email campaign fast and efficient with AI and a whole suite of useful tools.

Space Odyssey 2018

The name Sensei is Adobe’s catch-all term for its entire wing of artificial intelligence tools. While their premier email marketing service, Adobe Campaign, is making waves with precision emailing.

Marketers need only provide Adobe Campaign  with the desired start and end date of their own ad campaign and Sensei will predict the best times for recipient engagement.

The email system is helping to lift “open rates” and hopefully avoid your posts getting lost in the mix.

The Adobe tool box

Another useful feature from Adobe’s arsenal is the Adobe Research tool, which automatically segments email recipients according to their individual history, and adds a unique message.

There are rumours of a drag and drop interface and multilingual function coming to Adobe Tools, though nothing has yet been confirmed. Could Adobe could be the one stop shop of all email campaigns.

Have you had a chance to use the new Adobe tools? What do you think about the increase in automation? Give us your thoughts in the comments below.

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