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Let Adobe Sensei tell you when to Send

February 3, 2022

Adobe wants to make your next email campaign fast and efficient with AI and a whole suite of useful tools.

Space Odyssey 2018

The name Sensei is Adobe’s catch-all term for its entire wing of artificial intelligence tools. While their premier email marketing service, Adobe Campaign, is making waves with precision emailing.

Marketers need only provide Adobe Campaign  with the desired start and end date of their own ad campaign and Sensei will predict the best times for recipient engagement.

The email system is helping to lift “open rates” and hopefully avoid your posts getting lost in the mix.

The Adobe tool box

Another useful feature from Adobe’s arsenal is the Adobe Research tool, which automatically segments email recipients according to their individual history, and adds a unique message.

There are rumours of a drag and drop interface and multilingual function coming to Adobe Tools, though nothing has yet been confirmed. Could Adobe could be the one stop shop of all email campaigns.

Have you had a chance to use the new Adobe tools? What do you think about the increase in automation? Give us your thoughts in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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