[SMK] Social Media Knowledge


LinkedIn adds jobs to mobile

LinkedIn's relentless quest for user engagement continues with a prominent new placement of the Sponsored Jobs category.

Home time

From today Sponsored Jobs, which allows employers to target users, will appear in the main feed of the user's homepage.

Previously, Sponsored Jobs were contained to the “Jobs You May Be Interested In” section and email blasts.

The new placement of Sponsored Stories beefs up the homepage, which is the place where updates, posts and recommended articles live.

Stay on target

Giving Sponsored Jobs listings a more plum positioning might help LinkedIn in two ways. First, more clicks on the listings will increase the value of Sponsored Jobs, which employers must pay for.

Secondly, more clicks means more engagement, which is music to the ears of  is online advertising execs.

And of course the update might also compel job seekers to spend more time on LinkedIn as rival platforms like Facebook dip their toes in the job seeker market.

Sponsored Listings is now rolling out on Linkedin.com and associated iOS and Android apps. 

To find out more visit talent.linkedin.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment