[SMK] Social Media Knowledge


LinkedIn focuses on Job-Hoppers

Among the new generation of young professionals, frequently changing careers has become the norm.

Creating that bridge

With more than 40% of the working force taking interest in making jumps to new careers, 50% of those professionals are switching industries entirely.

Generation Z is leading the stats in changing career paths at 3X the rate of other generational groups. LinkedIn’s latest stats suggest 80% of workers below the age of 24 would consider new careers altogether.

Gen Z are also not all about the benefits, prioritising job satisfaction and interpersonal relationships above bonuses and payrates.

A professional life worth living

The survey also noted that 36% of under 24-year-olds would talk to their manager about a career move while those aged 45 years and above were much more hesitant to (just over 20%).

For those plucky Gen Z-ers, 65% said they would look for honest advice on their next steps, and 36% would be keen to find new learning opportunities.

As figuring out a career is no simple feat, it's interesting to note that LinkedIn’s latest stats are showing a bit more interest in heart over pay. Perhaps the fast lane could be overtaken by…the fun lane?

Have you switched fields or jobs positions in the past few years? What do you think about the latest stats in comparison to the old generations? Give us your thoughts in the comments.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

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Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Social Media Organic & Paid Content Best Practices
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Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
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