[SMK] Social Media Knowledge


Linkedin goes #Hashtag Mandatory

LinkedIn is preforming a small trial, where select users must use hashtags to post updates on their personal accounts.


The change was first noticed after some users found themselves having to add hashtags in order to complete a status update.

A social media rep for LinkedIn has since confirmed the company is trying to “better understand the value of using hashtags in posts” and “help discover and join relevant conversations.”

The test has met mixed reactions since commencing, with many finding the mandatory use to be cumbersome and unnecessary, while others may appreciate it as an option.

Twitter did it

It seems that users are in favour of a bit of innovation, but being forced to add hashtags to updates does not seem to be a positive.

LinkedIn may be seeking a less obtrusive change to help members communicate efficiently. Though a misstep, the attempt was well intentioned. We're predicting this won't be receiving a wider roll out #anytimesoon.

What do you think about adding a hashtag culture? We want to know your thoughts, let us know in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting


Leave a Comment