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DIGITAL MARKETING NEWS

Linkedin goes #Hashtag Mandatory

LinkedIn is preforming a small trial, where select users must use hashtags to post updates on their personal accounts.

#Curious

The change was first noticed after some users found themselves having to add hashtags in order to complete a status update.

A social media rep for LinkedIn has since confirmed the company is trying to “better understand the value of using hashtags in posts” and “help discover and join relevant conversations.”

The test has met mixed reactions since commencing, with many finding the mandatory use to be cumbersome and unnecessary, while others may appreciate it as an option.

Twitter did it

It seems that users are in favour of a bit of innovation, but being forced to add hashtags to updates does not seem to be a positive.

LinkedIn may be seeking a less obtrusive change to help members communicate efficiently. Though a misstep, the attempt was well intentioned. We're predicting this won't be receiving a wider roll out #anytimesoon.

What do you think about adding a hashtag culture? We want to know your thoughts, let us know in the comments below.

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