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LinkedIn goes Tinder-style

LinkedIn has announced plans to let users to seek out and connect with experts, to either gain a mentor or new employment opportunities.

Nope, nope, yes! Swipe.

At present, the new feature is only available to a limited selection of San Francisco and Australia-based participants. Potential mentors will have the ability to choose who is able to approach them for help.

Selection criteria can be focused on members of a user’s first and second degree network, people located in their surrounding area, and fellow university grads.

My mind is a garden of business tidbits

The new push for intermingling is LinkedIn’s bid to encourage business experts to share their experience and skills with up-and-coming professionals, looking to climb the ladder.

LinkedIn may also be trying to thwart competitors such as BetterUp and Everwise and keep users  straying from their platform.

Would you be interested in swiping for professional advice? Are you surprised at the hybrid influence of Tinder over LinkedIn? We want to know what you think, give us your thoughts in the comments below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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