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Social strategies to reach Gen Xers and baby boomers

The Pew Research Center has released a bunch of helpful social strategies to reach older generations via Facebook, Twitter, LinkedIn, and Pinterest.

Reaching the aging crowd

With Snapchat and Instagram cornering the market on millennials, Facebook is the weapon of choice when reaching older demographics. According to Pew, 36% of users 65 and up and 61% of 50 to 64 favour Facebook.

Usage of the social media giant also differs from younger crowds with baby boomers preferring to share articles, photos, and videos pertaining to interests, rather than selfies or sharing personal information.

Twitter has also found success reaching mature audiences, opting to connect with older demographics  through specifically targeted tweets and chats. However, boomers and Xers do tend to be in the minority of overall Twitter users.

Product placement and focusing on gender

LinkedIn has seen the most success when it comes to promoting specific business offers. More popular with the 30 to 49 age range than the 50 to 64, the professional networking site favours Gen Xers over boomers.

If a business is looking less to age and more to market for women, Pinterest may be the best social platform. Predominantly visual, videos and photos pertaining to business entices this particular demographic the strongest.

Knowing your audience is key to relating to any demographic with Facebook having the furthest reach for older consumers and LinkedIn, Twitter, and Pinterest depending on more focused audiences.

Do you find that you respond more to a particular social platform when it comes to advertisers? Do you feel something is missing from the list? Give us your thoughts in the comments section below.

Learn with SMK W/C 4th July 2022

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