[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn lets you get more personal

LinkedIn has announced two new updates intended to make the homepage more personalised. 

The personal touch

The new features, called “Who's Viewed Your Updates” and “You Recently Visited”, were announced by LinkedIn's company product lead Caroline Gaffney in a blog post

Gaffney wrote the updates are intended to provide users with more personalised insights into their activities and engagement across LinkedIn.

Who's Viewed Your Updates

“Who’s Viewed Your Updates” shows the content a user has shared in the past 14 days, who has seen it and whether it has been liked or shared.

The information is displayed in real-time and shows data from a user's first, second and third degree networks, increasing the opportunity to make new connections.

You Recently Visited

As the name suggests, the “You Recently Visited” feature pulls together a user's recent activity. Information includes recent profiles a user has viewed, searches conducted and group discussions a user has viewed or contributed to. 

LinkedIn explains this feature will make it easier for users to retrace their steps, re-engage with conversations or follow-up with members they intended to connect with. In other words, it's a reminder service. 

Updates ahoy

These features come on the back of recent updates to LinkedIn including a new streamlined navigation and the ability to add media rich content such as videos and photos to updates.

To find out more visit blog.linkedin.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment