[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

LinkedIn loses court ruling to keep your profile private

A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn.

Cough it up

Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn and report to employers if they believe you are looking for work elsewhere.

As people tend to update their LinkedIn profiles when considering or searching new work, hiQ has made an industry of analysing profile updates to provide warnings to current employers.

After LinkedIn attempted “various blocking techniques” to keep user info private from hiQ under the 1986 Computer Fraud and Abuse Act, Judge Edward Chen ruled sharply in hiQ’s favour.

Judge Chen further declared that LinkedIn’s blocking could be considered “as a means of limiting competition, violat[ing] state law” and impacts open access to the internet.

How hiQ operates

hiQ typically only monitors LinkedIn profiles employed by companies subscribing to their services. But even users working for such companies can take measures still to protect their privacy.

To protect yourself, privacy settings can be accessed through your profile page and clicking ‘Edit Your Public Profile’ via the right-most side of the page, selecting ‘Customise Your Public Profile’, and choosing ‘Make my public profile visible to no one’.

Are you comfortable with user data being scraped for subscribing employers? Give us your thoughts in the comments below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment