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Amazon Influencer Program open for biz

February 3, 2022

Amazon is inviting YouTubers to help drive traffic and sales in return for a cut of the profits.

Entry into the exclusive

Since early 2017, Amazon has been running an uber-exclusive influencer program. For the first few months, it’s been invite only: closed beta.

Now, there are signs that the retail giant is ready to expand opportunities for influencer involvement. YouTubers are first to be invited.

The Amazon site now includes an influencer info page where aspiring influencers can ask to get involved.

Are you on the list?

The most clearly defined hurdle requirement: applicants must have a YouTube account. After that, Amazon considers the number of followers and social media engagement metrics, but strict thresholds haven’t been publicised.

Qualitatively, Amazon also considers the type of content an influencer posts, and how it matches Amazon’s target audiences.

What it means to be an Amazon influencer

Amazon Influencers get a unique page on Amazon that they can customise with a vanity URL and their personal product recommendations. Qualified purchases from the page will earn a commission for the influencer.

If overt monetisation is on-brand for an influencer, applying for Amazon integration seems like it will be a popular option, with scope for scale and efficiency.

With Amazon on its way down under, how will their presence change the market for Aussie social media influencers?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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