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LinkedIn opens the doors to Influencers

LinkedIn might have 220 million users, but some are more influential than others. Now LinkedIn is allowing all users to engage with industry leaders.

Influential update

LinkedIn's Influencer program has featured high-profile business leaders and politicians including Barack Obama, Bill Gates and Richard Branson.

Over 300 professionals are now active in the Influencer program, with Influencer posts garnering around 25,000 views on average. Bill Gates’ first post amassed 1 million page views in 48 hours.

Spread the love

Now users can comment, like or reply directly to messages left by other users on Influencer posts.

The model is similar to tagging Facebook friends and allows users to mention other LinkedIn members, who will receive a notification when mentioned.

More the merrier

While the update doesn't mean you'll necessarily be swapping email addresses with the US President anytime soon, is does open a new way for professionals with similar interests to connect. 

To find out more visit blog.linkedin.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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Learn with SMK through February

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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