[SMK] Social Media Knowledge



If the age of social media has taught us anything, it’s that news travels fast. News of the new Pope, royal babies and the winners of reality TV shows was all broken on social media well before traditional media channels.

But as the adage goes, with great power comes great responsibility. The modern media company will have scores of journalists simultaneously tweeting, posting, replying and generating content.

How does a company track all that data, reduce risk and operate efficiently? SocialNewsDesk might have the answer.

One dashboard to rule them all

Launched two years ago in the US, SocialNewsDesk (SND) is a social media management tool designed to help media organisations keep on top of multiple social media accounts – sort of like having your own Hootsuite set up but with unique features created just for news organisations.

The tool allows publishers to both post and monitor multiple Facebook and Twitter accounts from one dashboard while enforcing the best practices which are unique to newsrooms.

Tony Shepherd, a broadcasting veteran who is rolling out SND in Australasia, says this functionality gives his clients the edge in monitoring and breaking news, building engagement and securing social accounts.

“SND allows you to take command of the social media activity throughout your entire organisation, allowing you to manage account access, limit liability and significantly reduce the possibility of hacking,” explains Shepherd.


SND also comes with analytics that help identify popular content to media organisations and give journalists real time feedback into what stories are working.

This comes in the form of a daily Social News Report, similar to a ratings report.

Risk Minimisation

Recently the Associated Press Twitter account was hacked and in the resulting confusion the Dow Jones Industrial Average (not to mention AP stock) tumbled. Other recent social media crises from Qantas and Coles show how damaging a hack or tweet can be.

Shepherd says SND can significantly reduce the risks of hacking by having robust passwords and controlling access.

Social Management

While SND is designed for media organisations, the model shows that large organisations increasingly need systems in place to manage multiple social media accounts so they can see what’s working, report back to staff and minimise risk.

To find out more visit socialnewsdesk.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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