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LinkedIn Premium gets powerful new Insights

LinkedIn has announced a veritable goodie-bag of updates for data-inclined Premium members.

Dive deep

Both subscription options, Premium Career and Premium Business, get meaty new metrics.

Premium Career members now have access to personalised insights from LinkedIn Jobs. This includes showing your connections at a hiring company, the team you might be working with, which jobs you're best qualified for, and businesses that are growing rapidly in your field.

Business brains

Premium Business members can get their hands on the Premium Business Insights feature, which dials up data from the Company Pages of organisations you're following.

There's also an enhanced Who's Viewed My Profile, which shares in-depth info on the companies of users who've been checking your profile out.

Both Premium types can also unlock new features using LinkedIn Salary, including the ability to filter jobs by salary.

If you'd like to learn more visit blog.linkedin.com.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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