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Facebook: How mobile fills up fast-food dining

While your social feeds might be cluttered with stylish food pics, fast food is no lightweight when it comes to satisfying customers' appetite for digestion.

A new study from Facebook shows how fast food and mobile are a match made in deep-fried digital heaven.

Burger with the lot

Facebook IQ divided fast food aficionados into two categories: Frequent Diners and Occasional Diners.

Frequent Diners eat at fast food restaurants at least twice a week, while Occasional Diners drop by once a month, and are more likely to be loyal to one brand.

Mobile meal deal

Both groups tend to reach for their phone when they’re searching for somewhere to eat. Frequent Diners 53% of the time, compared to 41% of Occasional Diners.

Eat it don't beat it

Interestingly, two out of five diners in each group rely on online reviews to help guide their next eating odyssey.

Images also play a big part in the decision making process. Some 66% of Frequent Diners and 41% of Occasional Diners said seeing their friend’s food photos and videos on Instagram helped them decide where to chow down. 

That figure dipped slightly for Facebook with Frequent Diners (62%), but remained the same for Occasional gourmets.

Get the message?

Finally, both groups of diners increasingly use Messenger during mealtime. Over half (52%) of Frequent Diners and 27% of Occasional Diners talk with their family on Messenger about where to eat. 

A similar percentage from both groups say they would place an order at a fast food restaurant through Messenger.

Food for thought eh? To find out more visit insights.fb.com.

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