[SMK] Social Media Knowledge


LinkedIn reveals the world’s most desirable work places

LinkedIn has just launched Top Attractors, a list that ranks the most sought-after companies for professionals around the globe.

Numero Uno

Based on the actions and preferences of LinkedIn's 433 million global users, it's probably no surprise that tech companies top the list.

Coming in at number one is Google – no word on whether Google's staff bikes and plentiful beanbags influenced its top billing.

Making up the top five are Salesforce, Facebook, Apple, and Amazon.

While Twitter, Microsoft, Uber, Tesla and Airbnb round out the top ten. 

Career ladder

If you're looking to land your dream job at one of these behemoths, LinkedIn has the following advice: understand your dream company and express your passion.

LinkedIn says companies want to hire people who are passionate about their brand and mission.

This can include following the company on LinkedIn, publishing relevant content on your social channels, and using the product or service in question.

Now that you're feeling inspired, head to blog.linkedin.com for more information.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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