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DIGITAL MARKETING NEWS

LinkedIn smashes fourth quarter earnings expectations

LinkedIn has just released its fourth quarter and full year 2012 financial results, and figures are very healthy.

Job well done

LinkedIn clocked up $303.6 million in revenue for Q4 2012, exceeding analysts expectations of $280 million.

Quarterly revenue was also up 81 per cent compared to the same time last year, while LinkedIn's net income grew from $13.3 million to $40.2 million over the same period.

Global streams

The social network for professionals has over 200 million global users, and adds another two every second.

Two thirds of these users are not from LinkedIn's native US, and are a big part of what makes the platform so successful.

Over Q4 2012 over 38 per cent of LinkedIn's total revenues came from international (non-US) markets.

A productive year

LinkedIn invested heavily in improving user engagement in 2012, redesigning its profile page in October.

The platform also became more ad-friendly, rolling out initiatives including video advertisements.

The effort has paid off. In 2012 LinkedIn amassed $972.3 million in revenue, and the company expects to net over $300 million in the first quarter of 2013.

Following the earnings report LinkedIn's stock lifted 10 per cent.

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
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