LinkedIn CEO Jeff Weiner has revealed the social network is targeting businesses as it seeks to expand its customer base and engagement levels.

Increased Business Use

In a recent interview at the Citi Technology Conference, Weiner revealed that LinkedIn currently has 12,000 enterprise customers who produce services and products.

Weiner said that while the largest enterprise customers are spending millions of dollars, some businesses are spending as little as $25 a month.

Not only does this help with branding by increasing visibility in a professional network setting, but many followers of business profiles on LinkedIn are employees, job seekers and competitors.

New ways of recruiting

Thousands of companies are currently using the flagship Recruiter product to meet recruitment needs. Recruiter gives extensive searchable paramters such as title, company or keywords helping to refine potential candidates.

Room for growth

LinkedIn has the opportunity to capture a larger user base with over 50's representing 32 per cent of all online Australians in July.

“This lucrative and rapidly growing consumer segment shares many similar marketing challenges to the U.S. Baby Boomer market,” Neilsen's managing director of media, Matt Bruce said.

The issue for LinkedIn is that many of these over 50s are using Facebook regularly – 72 per cent of them have visited the website in the past month.

Weiner says that growth will come with increased user engagement – rather than being a catalogue of profiles.

“But it's not just a way to find your dream job, but a way to be better at the job you are already in,” Winer said.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!