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LinkedIn’s new Content Strategy Guide Rocks

LinkedIn has just released the modestly titled Big Rock Power Chords, a content strategy guide aimed at helping marketers master killer content.

Rock 'n' roll

LinkedIn announced the news in a blog post.

"We’ve compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content that drives awareness, leads, engagement and ultimately revenue."

Content kings

LinkedIn says 70% of B2B marketers are creating more content than they were one year ago.

However over half of these admit they don't have a social strategy, while 58% of those that do admit their strategy is not effective.

Checklist time

To combat this the Big Rock Power Chords offers a set of checklists to get you on the road to conquering content.

Checklists including "8 Steps to Creating your First Big Rock", "9 Ways to Promote your Content" and "6 Success Metrics to be Mindful Of".

Rock on

While LinkedIn isn't famed for its engagement levels, the Big Rock Power Chords checklists can apply across platforms and other digital properties.

To download the Big Rock Power Chords report (and rock on) click here.

Learn with SMK through June

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June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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