[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Breaking out of the box: Instagram now supports landscape and portrait pics

If you love taking photos but feel constrained by Instagram's square format, you can now give your creativity full flight.

Instagram finally supports portrait and landscape photos.

Thinking outside the square

Instagram announced the news in a blog post.

"Square format has been and always will be part of who we are.

"That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to."

Picture this

The change comes in response to ongoing requests from Instagram's audience, as one in five photos posted on the platform don't fit the square format. 

Now users can post pics without worrying about cropping friends out of group shots, or squeezing their landscape snaps. 

Instagram videos can now be viewed in landscape, and enhanced with any of Instagram's photo filters. Until now, different filters applied to each format.

Snapchat chaser

The update is the biggest to Instagram since Facebook acquired the platform in 2012, and brings flexibility that has long been available on rivals such as Snapchat.

It will also presumably make promoted photo and video posts more attractive to marketers.

Will the new Instagram update make you more like to advertise on the platform? Let us know in the comments. 

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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