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LinkedIn’s new native video strategy

There will be more movement in LinkedIn feeds now that the professional social site is letting users upload video.

Native video finally arrives

Regular users have finally been granted the rather common sounding ability to upload video to LinkedIn.

Until now, the main way to get video onto LinkedIn was to use YouTube or Vimeo links. Now, users can upload to the site directly. Better late than never.

Okay, it’ll work. How?

For starters, it looks like video uploads will be possible from both the Android and iOS apps.

Just as people share articles and comments to the LinkedIn feed, they now get the option to share video too. Users can record video from directly within the mobile app, or select a locally stored file to upload.

Shared videos will auto-play in the feed of followers.

Best practice guide

LinkedIn has also distributed ‘Best Practice Guidelines’ to get influencers and organisations uploading quality video to their platform ASAP.

Practical tips include keeping video duration between 30 and 300 seconds, and not switching between horizontal and vertical device alignments.

On the horizon

Now that LinkedIn video is moving, it seems likely it’ll go further soon. Company profile clips and video ads seem likely to be next cabs off the rank.

Will user-uploaded video increase user engagement and make LinkedIn a better prospect for social marketing strategies?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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