[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

LinkedIn’s new native video strategy

There will be more movement in LinkedIn feeds now that the professional social site is letting users upload video.

Native video finally arrives

Regular users have finally been granted the rather common sounding ability to upload video to LinkedIn.

Until now, the main way to get video onto LinkedIn was to use YouTube or Vimeo links. Now, users can upload to the site directly. Better late than never.

Okay, it’ll work. How?

For starters, it looks like video uploads will be possible from both the Android and iOS apps.

Just as people share articles and comments to the LinkedIn feed, they now get the option to share video too. Users can record video from directly within the mobile app, or select a locally stored file to upload.

Shared videos will auto-play in the feed of followers.

Best practice guide

LinkedIn has also distributed ‘Best Practice Guidelines’ to get influencers and organisations uploading quality video to their platform ASAP.

Practical tips include keeping video duration between 30 and 300 seconds, and not switching between horizontal and vertical device alignments.

On the horizon

Now that LinkedIn video is moving, it seems likely it’ll go further soon. Company profile clips and video ads seem likely to be next cabs off the rank.

Will user-uploaded video increase user engagement and make LinkedIn a better prospect for social marketing strategies?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU