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L’Oreal wants you to try Virtual Make Up

Facebook and L’Oreal are working on a new filter that will let users 'wear' make up before they buy.

Simulated Cosmetics

In what is essentially make up samples through augmented reality, L’Oreal is leading the charge in allowing consumers to not just visualise but actually see makeup results in real-time.

L’Oreal says it's partnering with other beauty-line heavy hitters Lancome, NYX, Urban Decay, and Yves Saint Laurent in the new marketing push.

The move isn’t surprising, seeing as how L’Oreal acquired Canadian AI and AR tech firm ModiFace just last March.

The ModiFace factor

What the new tech wing of L’Oreal consists of is software that transforms the face of consumers into a 3D image in real-time.

Rumour is that L’Oreal is in talks with other potential partners though nothing has surfaced just yet, but with the popularity of selfie Snapchat culture, this seems an easy win.

Stay tuned for a beauty-inspired announcement from Facebook shortly.

Are you surprised at the new AR marketing? What do you think about the ad revenue numbers? Give us your thoughts in the comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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