[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Marketers continue, cautiously, with Facebook

In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services.  

Facing the music

Since the reveal of Cambridge Analytica’s dodgy data harvesting of (at last count) 87 million Facebook users, marketers are continuing to promote through the social network, but have concerns moving forward.

Two recent investigative reports from The Guardian and The New York Times have shed more light on the recent scandal, suggesting Facebook may be withholding some data and insights from marketers.

It appears that the depth of data made available to Analytica is raising eyebrows, and could hint that Facebook is providing different metrics to app developers compared to advertisers.

Something funky at Facebook

Facebook has powerful data and is freakishly adept at hyper-precision audience targeting. According to eMarket’s most recent report, Facebook is poised to generate $21 billion from ad revenue in 2018, up 16.9% since 2017.

Periscope’s VP of media Jen Brady stated, “Just because we’re advertising on Facebook doesn’t mean that we’re ignoring what’s happening in the industry,” but also suggests “it’s buyer beware.”

Some onus is being placed on the consumer being mindful of what info they share online while others are concerned over failed security. With a grey area of accountability, 2019 could be the year that sees a shift in Facebook ad budgets. We’ll see.

What are your thoughts on putting onus on the users? Do you think Facebook acted in bad faith? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment