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DIGITAL MARKETING NEWS

Martech Mashup: Banana Splash update

Mobile marketing platform Banana Splash has recently announced  new personalised real-time marketing options, aimed at brands looking for easy-to-use and affordable options.

The personal touch

Banana Splash uses a range of templates to get you up and running.

You start by entering your website URL, along with your name, email address, and industry. You then select a template for your design, then add text. 

Now here's the fun part: select a "splash" to jazz up yout message. For example a coupon, app download, or pop-up message.
 
Finally, you select which geographic locations your splash will appear, along with targeted websites and optimal times of day to go live.

Fruits of wisdom

Here's where Banana Splash is a little different. It analyses the data from your mobile web visitors in real-time, to decide the best time to push out your call to action.
 
You can monitor how your campaign is performing through standard reporting features such as site visits and click-throughs. The platform is also compatible with MailChimp and Google Analytics reports.
 
For a quick and easy intro to mobile personalised marketing, we think Banana Splash is one of the best going aroiund. 
 
To find out more visit banana-splash.com.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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