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DIGITAL MARKETING NEWS

Facebook Offers gets optimised for mobile

Facebook Offers has just been overhauled and optimised for mobile shoppers.

Shake it up

Facebook announced the update in a blog post.

"Everybody loves a great offer. Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers whenever and wherever they like."

Mobile checkout

Brands are now able to share discounts and promotions on both mobile and Facebook.

This includes the ability to set how long Offers go live, which users view them, and where they are redeemed.

Offers can be created either online or in-store.

Make me an Offer

There's also a Unique Offers Code in the works, which will allow brands to send customers bespoke deals.

For customers, it's now easier to claim and track their claimed Offers.

Online Offers are now available, with in-store Offers to launch in the following weeks.

To find out more visit facebook.com.

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