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Martech Mashup: MailChimp Product Blocks

MailChimp has launched Product Blocks, designed to help e-commerce stores feature multiple products in email campaigns.

Shopping centre

Once your store is connected to MailChimp, you can add Product Blocks via the Campaign Builder.

After a product is selected, details such as images, title, price, and URL will automatically be pulled in from your store.

Product Blocks can be customised, for example by altering prices and adding a call-to-action button.

You can also send unique campaigns to targeted audiences, using MailChimp's Predicted Demographics feature.

Sell and learn

Customers who click on the Product Block will be taken directly to the product page of your store. Shopify users also have the ability to send recipients directly to their Shopify cart.

After a purchase, relevant data will be added to your MailChimp report, so you can see what's working and what needs tweaking.
 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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