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DIGITAL MARKETING NEWS

Martech Mashup: Makeover for Google Docs

Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets.

Switcheroos

Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools’ menus.

The reshuffle is meant to be more practical and intuitive, so let’s hope the change comes naturally.

Also, the ‘Spelling’ function (in the ‘Tools’ menu) will be renamed ‘Check Spelling’. And ‘Select none’ will disappear from the ‘Edit’ menu.

Cleaner Sheets

A few new changes will only matter to people who use the spreadsheet program Sheets.

For example, all items in the ‘Data’ and ‘Format’ menus will be re-ordered. Also, the ‘Filter’ function will be renamed ‘Create a filter’ and ‘Validation’ will be renamed ‘Data validation’.

All for the user

Google says it’s all in the service of user satisfaction, being based on observed usage data as well as explicit user feedback. This is in stark contrast to some other office suites, who sometimes seem afraid to rock the boat with modifications.

These changes will come in quickly. If you use Google’s office suite, you might see they’ve already taken effect. If not, they’ll certainly come within a couple of weeks.

Will Google’s willingness to update features and layout see G Suite succeed over time, or will it lose to more consistent competitors?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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