[SMK] Social Media Knowledge


Martech Mashup: New YouTube Analytics

YouTube is launching a new Studio Dashboard and adding three data measures for creators to analyse.

First impressions

Whenever a viewer sees a video thumbnail within YouTube, it will be registered as an ‘impression’. Thumbnail impressions will be reported from home pages, subscription feeds, search results, and the “up next” section.

Most marketers will recognise the term from other platforms, and understand how that information will be inherently useful for analysing the success of images and titles.

This will feed into the next new metric: ‘impressions click-through rate’. As a simple percentage, it’ll allow easy comparisons across examples.

From views to viewers

‘Unique viewers’ is a third new metric: it distinguishes between total views and those which are probably repeat visits from the same folks.

The unique viewer metric promises to collate info from across devices, tracking a single user from desktop to mobile and beyond.

New look Studio

The new metrics come as features on a new look Studio GUI for YouTubers.

As a ‘one stop shop’, the new YouTube Studio is set to be the default creator interface. While you may be given the option to revert to the Creator Studio Classic, new features and metrics may be limited.

YouTube says they’re trying to make Studio ‘more efficient, empowering and enjoyable’ for users—is this a step in the right direction?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment