[SMK] Social Media Knowledge


Martech Mashup: Pre-Built Segmentation comes to MailChimp

MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation.

Perfect fit

A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. 

Now MailChimp has created 12 of the most common segment traits and behaviours, so you can easily add subscribers and tweak your touchpoints.

The personal touch

These new segments are divided into three categories: Subscriber Engagement, Customer Behaviours, and Demographics.

For example, Customer Behaviours includes Potential Customers, Recent Customers, First Time Customers, Repeat Customers, and Lapsed Customers.

This segmentation could potentially help when sending welcome emails to new customers, or a discount to repeat customers.

Mail it in

You can add subscribers to any pre-built segment from the Recipients page on the Campaign Builder. Over time subscribers can be automatically added, based on their actions.

Pre-built segmentation works with all campaign types and Automaton workflows.

To find out more visit blog.mailchimp.com.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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