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Martech Mashup: Pre-Built Segmentation comes to MailChimp

February 3, 2022

MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation.

Perfect fit

A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. 

Now MailChimp has created 12 of the most common segment traits and behaviours, so you can easily add subscribers and tweak your touchpoints.

The personal touch

These new segments are divided into three categories: Subscriber Engagement, Customer Behaviours, and Demographics.

For example, Customer Behaviours includes Potential Customers, Recent Customers, First Time Customers, Repeat Customers, and Lapsed Customers.

This segmentation could potentially help when sending welcome emails to new customers, or a discount to repeat customers.

Mail it in

You can add subscribers to any pre-built segment from the Recipients page on the Campaign Builder. Over time subscribers can be automatically added, based on their actions.

Pre-built segmentation works with all campaign types and Automaton workflows.

To find out more visit blog.mailchimp.com.

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