[SMK] Social Media Knowledge


MarTech MashUp: Twitter Dashboard for SMEs

In a bid to make managing ads (and spending dollars) easier, Twitter has introduced a new dashboard for marketers and SMEs.

Dash it

Twitter Dashboard is an app designed to help businesses better connect with their customers and the community.

Available on iOS and desktop, Dashboard is designed as a one-stop-shop to understand all your Twitter-related activity. 

This includes centralising mentions, scheduling tweets, and analytics.

Central control

Dashboard lets you set up a custom feed where you can view every mention about your brand. Twitter says this casts a far wider net that the usual Notifications.

The app shows when your audience is most likely to be online, and lets you schedule tweets around these periods of activity.

Get 'er done

Finally, Dashboard also offers you tweet-related tips based on the unique needs of your business, including hints on upping engagement.

Dashboard is now free for US-based businesses, with a wider roll out expected in the coming months.

To find out more visit blog.twitter.com.

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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