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DIGITAL MARKETING NEWS

MarTech MashUp: Twitter Dashboard for SMEs

In a bid to make managing ads (and spending dollars) easier, Twitter has introduced a new dashboard for marketers and SMEs.

Dash it

Twitter Dashboard is an app designed to help businesses better connect with their customers and the community.

Available on iOS and desktop, Dashboard is designed as a one-stop-shop to understand all your Twitter-related activity. 

This includes centralising mentions, scheduling tweets, and analytics.

Central control

Dashboard lets you set up a custom feed where you can view every mention about your brand. Twitter says this casts a far wider net that the usual Notifications.

The app shows when your audience is most likely to be online, and lets you schedule tweets around these periods of activity.

Get 'er done

Finally, Dashboard also offers you tweet-related tips based on the unique needs of your business, including hints on upping engagement.

Dashboard is now free for US-based businesses, with a wider roll out expected in the coming months.

To find out more visit blog.twitter.com.
 

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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