[SMK] Social Media Knowledge


MarTech MashUp: Twitter Dashboard for SMEs

In a bid to make managing ads (and spending dollars) easier, Twitter has introduced a new dashboard for marketers and SMEs.

Dash it

Twitter Dashboard is an app designed to help businesses better connect with their customers and the community.

Available on iOS and desktop, Dashboard is designed as a one-stop-shop to understand all your Twitter-related activity. 

This includes centralising mentions, scheduling tweets, and analytics.

Central control

Dashboard lets you set up a custom feed where you can view every mention about your brand. Twitter says this casts a far wider net that the usual Notifications.

The app shows when your audience is most likely to be online, and lets you schedule tweets around these periods of activity.

Get 'er done

Finally, Dashboard also offers you tweet-related tips based on the unique needs of your business, including hints on upping engagement.

Dashboard is now free for US-based businesses, with a wider roll out expected in the coming months.

To find out more visit blog.twitter.com.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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