Will great power comes great responsibility.  While this was originally Spiderman’s mantra, the sentiment equally applies to today’s content creators.

Which is why YouTube is now clamping down even more stringently on copyright infringement.

Copy cats

In a nutshell, if you create a YouTube video and someone disputes ownership, any revenue earned from the video is frozen until the claim is resolved.

In a recent post on its Australian blog, Google outlined how it’s attempting to streamline this process, by allowing videos to keep clocking up the cash even when there’s a clash.

“Here’s how it will work: when both a creator and someone making a claim choose to monetize a video, we will continue to run ads on that video and hold the resulting revenue separately.

“Once the Content ID claim or dispute is resolved, we’ll pay out that revenue to the appropriate party,” YouTube explained.

Valuable views

YouTube also said that it’s paying more attention to copyright claims that creators believe should be listed under fair use. More details about this can be found at YouTube Fair Use Protection Program.

While less than 1% of YouTube videos enter the dispute process, this update will benefit brands and content creators invested in producing unique content.

To find out more visit blogspot.com.au.