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DIGITAL MARKETING NEWS

Periscope streams get longer shelf life

While live video streaming has been hot property for some time now, catching up on all these ephemeral streams has been a challenge.

This dilemma might soon be solved for video junkies, thanks to a new update from Periscope.

Long Play

Periscope is reportedly working on a feature that would let users permanently save their streams.

Adding a hashtag into the title of your stream will apparently save the clip within the app indefinitely.

Live in the moment, just later

At the moment, Periscope streams can only be saved for up to 24 hours.

You do have the option of saving the stream to your mobile device, but to broadcast the stream must be re-uploaded to a hosting site such as YouTube.

Periscope could streamline this clunky process, and potentially make it easier for brands to get more mileage out of transitory streams.

Stream dream

The feature will also bring Periscope up to speed with Facebook Live, which currently saves streams to your timeline.

With live video now amongst the most engaging content on Facebook, expect more features from Periscope and Meerkat as the stream wars heat up.
 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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