[SMK] Social Media Knowledge


Meet Instagram’s Live Video Replay

Instagram is enabling businesses to share previously live videos as replays, via the Instagram Stories function.

We’re live, or we were, but you can watch anyways

User audiences can now check out previous videos brought to business Instagram feeds, making it easier to catch up on content.

Business accounts have the option to “Share” previously live content for up to 24 hours at the tap of a button or “Discard” just like usual.

Shared replays will appear via the stories section, complete with comments and likes from the live broadcast.

Instagram ups its analytics

Now businesses will be able to track how many users viewed their content during the live feed as well as the replay.

“Send Message” will allow for instant feedback from users in response to a given brand’s replay content and if a brand contributed multiple replays in a 24-hour period.

A Netflix-style 15 second skip forward and back option will also be enabled by tapping either the left or right of the screen during video replay.

The addition of repeated live content may be just the thing to give Instagram the edge in brand marketing. Do you agree? Give us your thoughts in the Comments.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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