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DIGITAL MARKETING NEWS

Meet PIF: the hookup app for entrepreneurs

They say imitation is the sincerest form of flattery. Taking this advice on board is PIF (Pay It Forward), a new app using a Tinder-like model to help professionals hook up for new networking opportunities.

It’s a date

It works like this: users upload a picture and profile of themselves, including their industry.

Other users can then view their profile and swipe to decide whether they want to connect. If two people want to connect, they’re invited to start a conversation.

Pay It Forward

However, PIF offers budding networkers one more olive branch than Tinder.

That’s the ability to initiate a private chat with a user they want to connect with, without the other user agreeing to meet up.

While this might sound a little stalky, it could give ambitious types the leg-up they need to get the all-important first meeting. It’s also where the app gets its name.

Network nirvana

Under the Pay It Forward system, every user is allowed to initiate one unsolicited chat for every one they receive.

While LinkedIn ostensibly owns the market when it comes to networking, PIF might help entrepreneurs and start-ups connect more easily.

If you’d like to start PIF-ing visit letspif.com.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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