[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Meet PIF: the hookup app for entrepreneurs

They say imitation is the sincerest form of flattery. Taking this advice on board is PIF (Pay It Forward), a new app using a Tinder-like model to help professionals hook up for new networking opportunities.

It’s a date

It works like this: users upload a picture and profile of themselves, including their industry.

Other users can then view their profile and swipe to decide whether they want to connect. If two people want to connect, they’re invited to start a conversation.

Pay It Forward

However, PIF offers budding networkers one more olive branch than Tinder.

That’s the ability to initiate a private chat with a user they want to connect with, without the other user agreeing to meet up.

While this might sound a little stalky, it could give ambitious types the leg-up they need to get the all-important first meeting. It’s also where the app gets its name.

Network nirvana

Under the Pay It Forward system, every user is allowed to initiate one unsolicited chat for every one they receive.

While LinkedIn ostensibly owns the market when it comes to networking, PIF might help entrepreneurs and start-ups connect more easily.

If you’d like to start PIF-ing visit letspif.com.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment