[SMK] Social Media Knowledge


MessageBird’s Customer Records for a Social Age

A cloud communications company wants to unite your social and telecom interactions into traceable conversations.

Consolidating customer contact records

As customers increasingly choose to use social as a corporate feedback channel, businesses have been stuck for ways to properly records all customer contacts.

MessageBird has picked up on that, with a single API that can bring together all comms made via at least sevem common media, including Facebook Messenger, WhatsApp, WeChat, SMS and old-fashioned voice chat.

MessageBird’s core business is like a modern-sort of telco, but their latest offering blurs the line between comms service provider and customer relationship manager. But, they seem to know the space and it could be an efficient solution for enterprise.

Test flight

MessageBird has an impressive client list of companies who rely heavily on customer communications, including Uber, Domino’s, Lufthansa and Foodora. MessageBird doesn’t sell itself as a CRM, but it sure could help manage multi-dimensional relationships that take place primarily in the online environment.

Some customer relationship management (CRM) systems may have fallen behind the tech, but MessageBird could bridge the gap. They’ve got Australia-specific plans, so if you’re in the market for a new carrier or just interested in the CRM angle, check them out.

Is your organisation’s customer relationship management modern enough?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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