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Messenger launches Photo Magic feature for facial recognition

Australia is being used as a test bed for Messenger's newest toy: Photo Magic.

The feature scans your photos using face recognition making sharing more streamlined.

Say cheese

Photo Magic scans your recent photos, looking to match faces to your Messenger friends. Once a match is made you have the option of sending the pic to your featured friends.

Last month over 9.5 billion photos were shared on Messenger.

The three most common type of photos sent on the app are Selfies, Friends, and What's Up (where users take a photo of what's happening at the moment).

Camera-shy users can opt out by turning off tag suggestions under privacy settings.

Framing the story

The update potentially gives Messenger a leg-up over arch rival Snapchat, which recently revealed its daily video views have tripled to 6 billion.

At the moment Photo Magic is available to Australian users on Android, with an iOS version launching shortly. If it takes off, Facebook says a wider roll out will follow.
 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
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