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Messenger launches Photo Magic feature for facial recognition

Australia is being used as a test bed for Messenger's newest toy: Photo Magic.

The feature scans your photos using face recognition making sharing more streamlined.

Say cheese

Photo Magic scans your recent photos, looking to match faces to your Messenger friends. Once a match is made you have the option of sending the pic to your featured friends.

Last month over 9.5 billion photos were shared on Messenger.

The three most common type of photos sent on the app are Selfies, Friends, and What's Up (where users take a photo of what's happening at the moment).

Camera-shy users can opt out by turning off tag suggestions under privacy settings.

Framing the story

The update potentially gives Messenger a leg-up over arch rival Snapchat, which recently revealed its daily video views have tripled to 6 billion.

At the moment Photo Magic is available to Australian users on Android, with an iOS version launching shortly. If it takes off, Facebook says a wider roll out will follow.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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