[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Millennials can’t live without Amazon

In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there.

Millennials’ most valued

A report from ComScore says 35% of US millennial smartphone users could not live without their Amazon app. It’s the most valued app for the key 18-34 demographic. On this scale, Snapchat barely gets a mention.

According to the report, 87% of active mobile time is spent in apps rather than browsers, so Amazon’s really on a winner.

Business Insider says changes in millennial behaviours signal renewed cause for confidence. They are downloading more apps and making more in-app purchases than they were a year ago.

Facebook and the Forbes analysis

As Forbes points out, if you simply add the figures for Instagram (11%) , Messenger (18%), WhatsApp (11%) and the Facebook app (29%), it would add up to a chart-topper for the social giant, but… 

The Forbes analysis is sketchy: there will be an overlap of users for each of those apps. The inference that 69% of users couldn’t live without a Facebook-made app is specious.

Full deets

Get the full report from the ComScore website. In trade, you’ll have to register using a genuine company email address.

Depending on how you slice the data, it’s possible to frame Facebook, Snapchat, or now Amazon as the mobile brand leader for millennials. Which one has the edge in practice?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU