[SMK] Social Media Knowledge


Mobile video ads come to LinkedIn

LinkedIn has announced it's currently beta testing video ads as Sponsored Content.

Much ado about video

In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promotional content. Prudential Financial and Microsoft Canada are among the first to test.

Video ads will autoplay as standalone clips with a “Promoted” label in order to distinguish between paid content. Currently all tests are being carried out on the mobile platform.

Advertisers will be able to upload videos through Campaign Manager or their Company and Showcase Page, and promote with the new Sponsored Content campaign.

Analytics on the horizon

Metrics regarding ad performance will be made available to advertisers during beta, including views by percentage of video completion and total views. More advanced metrics will be made available in the coming months.

LinkedIn tried video ads back in 2012 but had to link through YouTube and without autoplay capability.

Now with a stronger mobile presence, LinkedIn is remedying their past attempt and may have a found a medium to promote with much stronger influence.

Would you be keen to have your business sponsor adds through LinkedIn? Give us your thoughts in the comment section below.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment