LinkedIn has announced it's currently beta testing video ads as Sponsored Content.
Much ado about video
In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promotional content. Prudential Financial and Microsoft Canada are among the first to test.
Video ads will autoplay as standalone clips with a “Promoted” label in order to distinguish between paid content. Currently all tests are being carried out on the mobile platform.
Advertisers will be able to upload videos through Campaign Manager or their Company and Showcase Page, and promote with the new Sponsored Content campaign.
Analytics on the horizon
Metrics regarding ad performance will be made available to advertisers during beta, including views by percentage of video completion and total views. More advanced metrics will be made available in the coming months.
LinkedIn tried video ads back in 2012 but had to link through YouTube and without autoplay capability.
Now with a stronger mobile presence, LinkedIn is remedying their past attempt and may have a found a medium to promote with much stronger influence.
Would you be keen to have your business sponsor adds through LinkedIn? Give us your thoughts in the comment section below.