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Monetisation standards on Facebook

Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria.

Policies

Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its new Monetisation Eligibility Standards.

Brands can earn revenue through the ads that run among their content, while Facebooks wants to bring more protection to content creators, intellectual property, authenticity, and user safety.

Violators beware

Violatiing of any of these three core principles could lead to demonetisation or at the very least a notification in your support inbox. Some of the most common issues rotate around copyright and intellectual property claims.

Users cannot post content that violates someone else’s intellectual property rights or infringes on trademark. Repeated violations will result in loss of access to monetisation and no one likes being hit in the wallet.

The trick to staying in the green is following Community Standards, proper rights to IP being posted, and providing quality content. If you can adhere to that, may your Page overflow with monetary splendor.

Have you lost monetisation privileges in the wake of the new standards? What are your thoughts on Facebook’s core values? Give us your two cents in the comment section below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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