[SMK] Social Media Knowledge


Shop Amazon with Snapchat Pics

Amazon t is teaming up with Snapchat to corner the market on the instant shopping experience.

See it, snap it, buy it

Snapchat has announced it will slowly be rolling out an entirely new visual model for product searching Amazon by scanning music, QR Snapcodes, or physical objects for instant online orders.

Using any Snapchat camera, users can instantly access a card revealing item info, including price, average review scores, and Prime availability.

At the moment, the new feature is being tested in the US, but if successful can be expected to rollout globally in the coming months.

What’s the deal

So far, Snapchat has been quiet on any financial terms of partnership between retailers. Whether monetisation will be gained through referral fees or some other agreement remains to be disclosed.

Under Armour and CoverGirl have both seen success with the new visual search method, as Snapchat is determined to make their camera a new cursor for navigating digital spaces.

With Snapchat losing 17 million users (putting them at 188 million total) and Amazon’s need for social platform connection, this co-operative endeavour could be a boon for both brands.

What do you think about shopping via your Snapchat camera? Do you think this will bring more users to Snapchat and Amazon? Let us know what you think in the comment section.

Learn with SMK through March

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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