[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Net-A-Porter brings Karl Lagerfield to Sydney in window shop

Window shopping used to be harmless, but Net-A-Porter has changed that.

Lagerfield light

In addition to completing a collection for Chanel, Karl Lagerfield has created an affordable line of 70 pieces which will initially be sold on Net-A-Porter before being released into stores.

In the window

Net-A-Porter launched the line with pop-up events in cities around the world including Paris, New York, London, Munich and Sydney (Bondi).

Augmented reality

Using the Net-A-Porter app, users could aim their devices at images, which would trigger a video and product information to be displayed on the app, in a similar way to how Net-A-Porter's Fashions Big Night Out windows worked. Users could also purchase products through the app.

Promotion

The pop up was promoted through fashion magazines and blogs. Net-A-Porter promoted the events on their website, Twitter and Facebook. A picture from the event Lagerfield attended was posted to Net-A-Porter’s Editor’s Photo Diary (tumblr).

Australians recognised as leading online shoppers

Net-A-Porter’s Managing Director said Australia was chosen as a location for the pop-up window due to Australians' high adoption of online shopping.

More Australians visiting Net-A-Porter, for longer

According to Experian Hitwise, Traffic to Net-A-Porter peaked in August 2011, and rose again in December 2011.

Significantly, the length of time users stayed on the Net-A-Porter site rose dramatically in December 2011, from around 6 minutes 52 seconds to around 8 minutes per visit, indicating that shoppers are browsing for longer.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU