[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Toolbox: Twellow

Ever wished there was a Yellow Pages for Twitter? Well this is it. Twellow taps into Twitter and categorises members for effective searching.

Individual

If you’re searching for an individual or brand, type their name directly into the search bar.

Category

Use the category menu to select a category (i.e. Advertising) and if appropriate a sub-category (i.e. mobile advertising).

Is there a category which would capture your potential customers, supporters or stakeholders? Find and follow them to get a feel for what they’re using twitter for, how they’re engaging and if there is an opportunity for you to communicate with them.

Locality

Twellow began indexing Australia in 2009 on their interactive map, Twellowhood. Click on your location to find local Twitter users.

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