[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Netflix now dominates US web traffic

While we're still waiting for it to officially launch in Australia, video streaming service Netflix is continuing to grow in leaps and bounds in the US.

Video victory

A new report from Sandvine claims that Netflix now accounts for a massive 35% of US internet traffic. 

Netflix commands over 34% of downstream and 9% of upstream during peak periods on US landlines.

To give this more context, Sandvine speculates Netflix is using 20% more downstream bandwidth than closest rival YouTube. The only player ahead of Netflix is torrent site BitTorrent.

Down the tubes

The report marks a big year for streaming video. Over the past 12 months Facebook, Instagram and Tumblr have all released video advertising, with other platforms looking to jump on board next year.

In the meantime, Australia and New Zealand will have to wait to see what all the Netflix fuss is about until it launches in 2015.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…